If you’re looking to level-up your LinkedIn presence, you’re in the right place!
Supercharge Your LinkedIn Profile for Maximum Impact
A step-by-step masterclass designed to help health
professionals stand out, build influence, and boost their business results.
You’ve heard that LinkedIn is THE place to be to build your business success, but it’s not as easy as you think.
You have people visiting your profile, but no leads to follow-up.
You spend hours creating posts, but then no-one engages with them.
You try your best to remain consistent with your engagement, but then other things pop up and turning up on LinkedIn is too hard.
But there is a secret to LinkedIn success – consistency, efficiency and knowing the algorithm.
The most successful creators on LinkedIn aren’t overnight wonders.
They’ve been showing up, month after month, year after year, delivering high quality content and engaging with their followers.
They’ve got systems and strategies to generate good content quickly, and they know how to using commenting and direct messaging with purpose.
And they know what works. LinkedIn isn’t a game of luck.
There are strategies you can learn to make the algorithm like you too!
But what will success look like?
In just four weeks, you will learn proven strategies in a step-by-step guide to help you supercharge your LinkedIn profile. I won't promise you $$$ or leads, but I can promise you'll walk away with:
A clearer LinkedIn purpose and strategy, with KPIs to track your progress
A better understanding of the algorithm so you don’t kill your post before you’ve even published it
A toolbox of systems and programs to help boost your efficiency
Connections with like-minded health professionals – your own support crew!
Need some social proof to take the plunge?
MEET YOUR INSTRUCTOR - CLARE BATKIN!
So why is an OT teaching you about LinkedIn anyway?
Well, it’s because I have used all these strategies myself and I want more health professionals to love LinkedIn as much as I do!
Need some social proof? After two years of consistent posting and engagement, I’ve now got:
12,000+ followers
3000 impressions per day
1million+ impressions in the last year
Top 1% of all creators in the hospital and healthcare industry
Top 9% of all Aussie LinkedIn creators
A track history of powerful collaborations
A steady flow of leads – people who want to buy my services or products!
And sales – Yes! People have actually bought my products because of what they saw on LinkedIn!
THE CONTENT
In November 2024 I’ll be running a 4-week LinkedIn masterclass for a small group of people where I’ll take you through my top tips and tricks to help you get the most out of the time you spend on LinkedIn.
Each week there will be a two-hour live online workshop where we’ll go through some key strategies in a systematic way. You'll also have access to a LinkedIn chat during the month to ask me any LinkedIn questions, and I'll share any content you do post with my audience.
Here's what we'll cover:
Week 1: Get your profile sorted!
The first week is all about clarifying what your purpose is on LinkedIn, what your personal brand and mission is, and how you can sell it to your LinkedIn audience.
We’ll be covering:
- Create a LinkedIn plan of attack
- Understanding analytics to track your progress
- Using your Social Selling Index to set your LinkedIn goals
- Profile photos and banner images
- Headlines, hashtags and making your profile stand out
- Writing a great “About” section
- Making the most of your “Featured” section
- How to get glowing recommendations
Week 2: Content creation – the big picture
This week we’ll get into content creation, starting with how to come up with, organise and store your ideas, and how tech can be used to make this process efficient.
We’ll cover:
- How to use Chat GPT to brainstorm content ideas that resonate with your brand
- Storing and organising your content for maximum efficiency
- When and how often to post
- How to use scheduling tools effectively
- How to make the algorithm like your stuff
Week 3: Content creation – tips and tricks
This week we’ll keep going with content creation, but you’ll have more of an opportunity to test out a range of post types, and I’ll share my favourite programs that I use to keep my content creation efficient.
We’ll cover:
- Basics of copyrighting that anyone can do
- Importance of remaining AHPRA compliant with what you share
- How to use Canva for content creation
- Video editing programs – my favourite free and paid options
- How to create engaging polls
- How to create image and carousel posts that look great!
- How to create videos for a LinkedIn audience
Week 4: LinkedIn Bonus Points
This week we’ll cover all the extra features that you can access, even with just the free version of LinkedIn, to take your profile to the next level.
We’ll cover:
- Business page v personal profile – what do I need?
- The benefits of LinkedIn newsletters
- How to setup LinkedIn events for all your live sessions (even when they’re not on LinkedIn)
- How to reach out and build your network
- Revisiting your LinkedIn plan so you can keep going!
THE BONUSES!
LinkedIn Masterclass Workbook
LinkedIn Self-Audit Checklist
LinkedIn Tips for Health Professionals PDF
FREE follow-up group session
Bring a friend for free!
You can bring an assistant or colleague associated with your business to join the session with you free of charge!
(Check out the FAQs for a special deal for solopreneurs!)
REMIND ME WHAT I'M GETTING...
Four two-hour live workshops, once a week over four weeks covering:
Week 1: Get your profile sorted
Week 2: Content creation - the big picture
Week 3: Content creation - tips and tricks
Week 4: LinkedIn bonus points
Awesome bonuses:
Step-by-step workbook with space to record your ideas and plans
LinkedIn self-audit checklist
LinkedIn Tips for Health Professionals PDF
FREE follow-up group session
BRING A FRIEND FOR FREE!
All this for only $950!!
FREQUENTLY ASKED QUESTIONS
When will it run?
Live sessions will run on Tuesday 5th, 12th, 19th, and 26th of November, 9.30-11.30am AEST (Brisbane time! Remember we don't have daylight savings!)
How much does it cost?
You’ll be able to come along to Masterclass series for under $250 per session! Enrolment in the program is $950 (you have to sign-up for the whole program). The cost will go up the next time the masterclass runs in 2025, so get in now while you can!
Will the sessions be recorded?
Yes, they will, and you'll be given lifetime access to the recordings via a Learning Management System. BUT you will get the most value if you come to the live sessions, do the activities with me, and ask me your questions then and there!
How do I sign-up!?
An added bonus of this type of small group format, is that hopefully you’ll be able to build some strong connections with like-minded health professionals that can continue beyond the program. To make this work, I will carefully select who attends the group based on an EOI. If you miss out on a spot this time, you’ll hold your spot in the waitlist for the next time I run the program.
What's the solopreneur deal?
If you're a solopreneur like me, you may not have someone to bring along with you as your two-for-one deal - but maybe you know another solopreneur like you? Bring them along and you can split the bill so you still get the two-for-one deal! If you can't find another solopreneur, register your interest anyway and we can work out an option that suits.
There will only be five spots available for the masterclass, so add your name to the list now!
INTERESTED IN ACCESSING MORE OCCUPATIONAL THERAPY RESOURCES, COURSES, BLOGS, TIPS AND LEARNING OPPORTUNITIES?
TESTIMONIALS
Clare, with this course you've really set the industry standard. I've completed just about every course on FCA for OT's out there and this is by far the most in-depth, presented in such a systematic and clear way - the effort you've put into making this course is abundantly clear, and honestly I'm so grateful that you've created this to kindly share with your professional network. This course gets a solid 5/5 for me - thank you so so much! :)
Anonymous Occupational Therapist
Clare's dedication to facilitating growth in skills and knowledge is unparalleled, reflected in her mission to 'help occupational therapists to LEARN, GROW, and EXCEL.' Her expertise in how to best support OT students during placements in almost unparalleled in Australia. Equally impressive is her generosity with her time, connecting people to resources and individuals that can further their careers. Clare is indeed a vital asset to our profession.
Dave J - Director and Occupational Therapist
I commend Clare for her ability to effectively communicate complex concepts and create an engaging learning environment. Her passion for empowering clinicians and ensuring high-quality assessments that align with the core principles of the NDIS is truly commendable....I have found Clare to be approachable and responsive, always willing to provide answers and support when needed. Overall, Clare is an invaluable asset to any educational program or training initiative.
Kumar E - Principal Occupational Therapist
As a busy practice owner, I’ve absolutely loved having this resource available for my new grads . Even though I’ve got plenty of my own guides and sample FCA reports to share with them , what I lack is time to sit down and go through these step by step to make sure they truly understand the process. The 8 hours worth of online learning has been a massive investment for me and a valuable resource for my team. Thank you Clare Batkin!
Angie C - Director and Occupational Therapist
Clare has been an invaluable resource for me as a new graduate OT - I regularly check her business page: Your OT Tutor and have recommended my colleagues do the same for easy to digest updates and tips! Clare has gone out of her way to assist me with my CPD portfolio and provided me with such a helpful template to use (a life saver!). Clare is extremely helpful, approachable, and very responsive despite her busy schedule.
Brodie S - New Graduate OT
Clare has done a fabulous job with spearheading 'Your OT Tutor', a journal club that has really helped me stay up to date with the current evidence on topics directly relevant to my practice. Her approach is comprehensive yet practical, given how time-poor clinicians often are, and I am very much looking forward to our 2023 sessions. I highly recommend Clare to other OTs - those starting out as well as others who are more established in the profession - she is an absolute asset to both.
Natalie J - Owner & Principal Occupational Therapist